About Amethyst

A Source of Captivating Beauty

Amethyst Energetic Skin Care is the House of Roxo’s luxurious, highly effective skin care collection. This exclusive comprehensive range draws on the unique anti-aging properties of the Amethyst gemstone, appreciated since ancient times for its calming, beautifying and energizing properties.
Its enticing purple color is as unique as it is seductive and for many thousands of years this most striking representative of the quartz family has been a jewel coveted by princes and priests.
In the Bible, an Amethyst is said to have been worn on the breastplate of Aaron, the high priest of the ancient Hebrews. In Greek mythology, Artemis the goddess of virginity and the hunt, transformed a beautiful maiden named Amethyst into a white stone, thereby saving her from death at the hands of Dionysus, the god of wine and song. When Dionysus saw what had happened, he repented and poured wine over the stone, staining its top purple and leaving the bottom white.
In folklore the Amethyst is reputed to contain many super-natural powers; it is believed to bring luck, ensure constancy, and protect against magic and home-sickness, among other attributes. Leonardo da Vinci wrote that the gem dissipates evil thoughts and quickens the intelligence, and the Russian Empress, Catherine the Great sent thousands of miners into the Urals to dig for it.
Apart from these powers, gemstone therapists claim that the Amethyst has a sobering and cleansing effect. Amethyst is also said to combat insect bites and beautify the skin.
The Amethyst has its hardness (7), its moderate refraction and its weight in common with the other quartzes, but the crystal structure is different and most unconventional. The construction is stratified, as a result of which areas and levels of varying color intensity are often observed. Only in the past few years have scientists found the real cause of the color attributing it to certain iron constituents in connection with natural activity.

The Ultimate Indulgence

Now, The House of Roxo has captured and distilled the attributes of the stunning purple Amethyst within the luxurious Amethyst Energetic Skin Care collection. Developed by a world-leading team of scientists, dermatologists and gem specialists, all Amethyst skin care products feature Silicium, the main structural component of Amethyst, an oligo-element naturally present in skin that plays a fundamental role in the integrity of the skin supporting structure.
Protecting skin from glycation, free radicals and inflammation, Silicium also boosts natural skin moisture for a comprehensive anti-aging effect.
The Amethyst range is a superbly sophisticated formulation that infuses energy to release your own captivating inner beauty.
Rejuvenating and regenerating, this stress-defying, anti-aging treatment protects facial skin damage caused by environmental and natural stresses. An exotic composition of natural minerals, powerful antioxidants, organic oils and exotic extracts from the Amazon infuses long lasting moisture, relaxing agents and beautifying energy. Skin of most types appears softer, smoother, firmer and youthfully radiant.
Enjoy the secrets of antiquity encapsulated in an exclusive range developed with today’s advanced technology; Amethyst, from the House of Roxo.