In keeping with the reputation of “House of Roxo”, the creator of unique and luxurious beauty, all BlueWhite products for facial and body care, are formulated to exacting international standards. They are abundant with natural sea salts, restorative herbs and aromatic oils.
The Dead Sea has been recognized for thousands of years for its miraculous powers of health, beauty and skin regeneration. The unique properties, the Dead Sea Secrets, lie in the wealth of regenerative minerals found in its waters. More than two millennia ago, Aristotle wrote about the amazing properties of the Dead Sea, whose waters and salts were imported by the wealthy inhabitants of Rome. Mark Anthony conquered the Dead Sea for his beloved Cleopatra, who used it as her private spa and built pharmaceutical and cosmetic manufacturing plants on its shores, the remains of which may still be seen today.
Situated at the center of the Great Syrian-African rift valley that stretches the length of Israel and beyond, the Dead Sea is the lowest point on the earth (400 meters or 1,320 feet below sea level). It is flanked by the Judean Mountains to the west, the Hashemite Kingdom of Jordan and the Mountains of Moab to the east, the Jordan Valley and Sea of Galilee to the north and the Negev Desert and the Red Sea to the south.
Over the years, millions of people have visited to the Dead Sea to enjoy the exceptional benefits of its waters, salt and mineral-rich mud, and continue to do so to this day. This includes thousands of visitors from around the world who come regularly for pure skin pampering and rejuvenation. BlueWhite brings this tradition directly to you!
The BlueWhite brand was launched in 2010, with a vision of combining a world class formulation with precious, natural ingredients from the Dead Sea region. We made it our mission through our carefully crafted product line, to share the information, the ingredients and the daily routines that help our users to achieve their loveliest skin tone. Our formulations are designed specifically to satisfy their passion for beauty and wellness and their wish to stay forever young and healthy. Our goal is to meet our users’ expectations of the highest quality products and safety in every respect. Central to our vision is our commitment to excellence. All BlueWhite products comply with international standards and all manufacturing is performed in licensed laboratories under the most stringent quality control conditions.
The waters of the Dead Sea contain 21 minerals. Many of them cannot be found in any other region or ocean. The BlueWhite Dead Sea minerals are recognized for imparting a relaxed feeling and nourishing the skin. A signature element of the Dead Sea is black mud, a homogeneous mixture of Dead Sea minerals from the shoreline as well as the earth. Indulging in a black mud, face and body wrap has both therapeutic and cosmetic benefits. The rich minerals and the mud’s tightening action, promote circulation by increasing the supply of oxygen to the skin and removing toxins. Thus toning and firming up skin tissues leaving the skin glowing and youthful looking. Dead Sea Mineral Mud cleans, purifies, and restores the skin’s natural minerals.